Wine Paris 2026 has established itself as the global influence hub for wines and spirits, now open to all beverage categories. A crossroads of attendance and influence, the event strengthens its structuring role for the industry on an international scale. With 63,541 trade visitors from 169 countries, 51% of whom were international – up 20.75% – and 6,537 exhibitors from 63 countries (51% international), representing a 20% increase, the 2026 edition confirms the event’s growing global reach.

“Wine Paris 2026 reaffirms its central role for the global beverage industry. As both a marketplace, a platform for influence and a space for dialogue, the event has become a structuring meeting point to support the sector’s transformations and help shape its future”, said Nicolas Cuissard, Director of Wine Paris.

THE LEADING GLOBAL MARKETPLACE FOR THE INDUSTRY

In a challenging economic environment marked by market unpredictability and trade tensions, Wine Paris has more than ever positioned itself as the place and the moment where global business opportunities converge.

Business momentum translated into 25,958 pre-scheduled meetings through the business matching platform – up 28% – and a 20% increase in the presence of top buyers. Over three days, 112,462 industry professionals crossed paths throughout the exhibition halls, reflecting the exceptional density of its ecosystem.

Producers, merchants, importers, distributors and international buyers found in Wine Paris a unique convergence point for business development. The renewed commitment of major industry players, combined with the arrival of new international exhibitors, further strengthens the event’s growing appeal.

All beverage categories are now structured within the ecosystem deployed by Vinexposium – wines, spirits, beers, ciders, cocktails, RTDs and no/low – reflecting evolving consumption patterns and market dynamics.

AN INFLUENCE PLATFORM OBSERVED BY ECONOMIC AND POLITICAL DECISION-MAKERS

Wine Paris has reached a new strategic milestone by establishing itself as a major influence platform for the industry.

The 2026 edition brought together more than 400 French, European and international public officials. For the first time, the event was inaugurated by the President of the French Republic, Emmanuel Macron.

The show also welcomed former President François Hollande, two serving French ministers and four foreign ministers. Embassies from 37 countries were represented, including 21 ambassadors in attendance, alongside representatives of the European Commission (DG Trade and DG Agri) and members of Parliament from across the political spectrum.

This mobilisation now clearly demonstrates that Wine Paris has become a structured space for dialogue between the industry, national governments and European institutions.

Wine Paris is no longer solely a trading venue; it has become a strategic platform where the collective vision of the sector is shaped.

AN INTERNATIONAL FORUM FOR DIALOGUE AND REFLECTION

The growing prominence of geo-economic issues and societal developments resulted in a strengthened content programme.

Three round tables were notably dedicated to the recently concluded free trade agreements between the European Union and Mercosur on the one hand, and between the European Union and India on the other, as well as to US tariffs and broader international trade tensions.

Through the Academy programme, the show delivered 239 sessions over three days – conferences, round tables and masterclasses – focusing on innovation, brand strategies, consumption trends, mixology, emerging market dynamics and the development of no/low.

New for 2026, the Be Spirits Stage and the Be No Stage introduced dedicated content programmes focused respectively on spirits and alcohol-free alternatives, enhancing the clarity and specialisation of the offer.
These discussions reinforced the event’s role as an international forum for reflection, where economic analysis, adaptation strategies and forward-looking perspectives are openly debated.

With 1,894 media representatives from 49 countries – 57% international – up 25%, Wine Paris demonstrates the global reach of the debates and industry dynamics taking place at the show.

BE SPIRITS AND BE NO: KEY PILLARS OF THE VINEXPOSIUM ECOSYSTEM

The continued success of Be Spirits and the launch of Be No illustrate Wine Paris’ ability to support structural market developments through clearly identified and sustainable formats. Both further consolidate their long-term role within the Vinexposium portfolio.

Be Spirits brought together 370 exhibitors from 39 countries (53% international), up 28%, with a strong presence of national pavilions. The visitor profile reflected increased internationalisation, the strong presence of leading trade buyers and, for the first time, a significant attendance of international bartenders, signalling a broadening of professional audiences.

Be No, a new space entirely dedicated to alcohol-free alternatives, gathered 64 exhibitors from 13 countries and featured more than 250 labels presented within a highly attended free-tasting area.

“In seven years of existence, we had never had the opportunity to meet so many people from such a wide range of countries – including Indonesia, Argentina and Canada – in such a short time. The show operates as a true one-stop shop, allowing us to present our brand internationally and meet potential distributors from around the world in one place,” said Ian Thomson, Founder of Thomson & Scott Naughty (United Kingdom).

SEE YOU IN FEBRUARY 2027

Wine Paris will return from 15 to 17 February 2027, with the ambition to continue strengthening its international momentum, support market transformations and consolidate its role as a global reference platform.

“In a rapidly changing world, the industry needs places capable of combining commerce, influence and collective reflection. Wine Paris has established itself as that global platform, bringing together economic, institutional and political stakeholders to build the future of wines and spirits. The 2026 edition marks a decisive new step in this trajectory,” concluded Rodolphe Lameyse, CEO of Vinexposium.