Republished from April 2025
Vinitaly 57th edition closeds April 9 2025 at Veronafiere with total attendance of 97,000 and a percentage of international professionals rising to 33% of total: more than 32,000 arrivals from over 130 countries, posting an overall increase of 7% compared to last year’s event. In particular, even more buyers arrived from the top three target markets for Italian wine: United States (+5%), Germany (+5%) and the United Kingdom, leaping forward by 30%, while China posted a downturn (-20%).
There was also very positive feedback in Europe, from France (+30%), Belgium (+20%) and Holland (+20%). Switzerland (10%) and Japan (+10%) also performed well. Attendance from Canada and Brazil was stable. This result is all the more significant given the context complicated by increased tariffs in the US and geo-political tensions.
Vinitaly and the City, the off-show event specifically for wine lovers staged in the historic centre of Verona, itself saw more than 50,000 tasting tickets sold, the same figure as for 2024 despite being one day shorter.
For the first time ever, two European Commissioners also made official visits to Vinitaly: Christophe Hansen (Agriculture and Rural Development) and Olivér Várhelyi (Health). Vinitaly also welcomed several Italian authorities: the Ministry of Agriculture, the Ministry of Enterprise and “Made in Italy”, the Ministry of Foreign Affairs. Moreover, ICE Trade Agency contributed to the development of the incoming plan for international professional operators.
“Vinitaly 2025 closes as a successful edition where the world of Italian wine again expressed a sense of unity and ability to react, even in the face of initial difficulties associated with the introduction of US duties,” said Federico Bricolo, President of Veronafiere. “Verona has confirmed its status as the European capital of wine, thanks not the least to visits by two EU Commissioners, who announced new and effective initiatives to support the supply chain during Vinitaly, together alongside ministers and broad institutional attendance in Verona during the event. A very positive signal at a time when clarity, cohesion and strategic vision are vital. Vinitaly also consolidated its bonds with the United States: After its debut in 2024, the event returns to Chicago 5-6 October 2025 for the second edition of Vinitaly USA. Italian wine has clear ideas as regards this market: continue building a solid and long-lasting relationship with American consumers, who have always been in the forefront of the success of our exports.”
“Vinitaly comes through as a solid brand capable of providing the world of wine with a system-level response to the international scenario,” as the General Manager of Veronafiere, Adolfo Rebughini, explained. New features at this year’s Vinitaly included the debut of Vinitaly Tourism, the format specifically focused on wine tourism, and the inclusion in programme of emerging trends, such as No/Lows, RAW Wine and amphora wines. These initiatives further enhance the trade fair experience, thereby confirming Vinitaly as an event that not only listens to and snapshots sector but also one that anticipates its trajectories. Vinitaly, today more than ever, is a strategic asset in times of such far-reaching changes. Top quality professional operators and exhibitors satisfied by busy meeting agendas highlight the central role of the event in listening to markets and promoting Italian wine on a global scale.”
The next Vinitaly is scheduled 12-15 2026 April 2026.
Tag Archives: europe
Italian Trade Agency and Eataly join forces to promote “Made in Italy”
ITA — Italian Trade Agency — the agency for the promotion and internationalization of Italian companies abroad, and Eataly, the global Italian marketplace and retail concept, partner in a campaign dedicated to “Made in Italy”, showcasing the best of Italian agri-food excellence. From now through December 2025, this joint initiative between the Italian Trade Agency and Eataly takes place in coordination with the Italian Republic’s Ministry of Foreign Affairs and International Cooperation.
For 2025, Italian Trade Agency and Eataly are launching a year-long program dedicated to thousands of Italian companies, with the aim of strengthening the visibility of Italian products in seven key markets: the United States of America, Canada, the United Kingdom, Sweden, Germany, France and the United Arab Emirates. In these markets, Eataly will place over 100 new suppliers selected in collaboration with the Italian Trade Agency, many of which will enter the target market for the first time.
The focus of the partnership will be on the quality of Italian products, their authenticity, and the characteristics that make “Made in Italy” unique in the world. A fundamental pillar of this campaign will be the hosting of a series of events and initiatives across 18 Eataly stores in the target countries, all centered around Italian culture and designed for consumers. The events will be organized in conjunction with leading international fairs and other crucial opportunities to promote the agri-food chain.
These events in Eataly stores will act as a sounding board, creating new opportunities and visibility both for the products already available at Eataly, as well as the new entries in collaboration with ITA — completing the premium assortment Eataly has always been synonymous with.
Customers will be able to deepen their knowledge of Italian products through in-person experiences including seminars, tastings, and opportunities to taste authentic Italian dishes in Eataly restaurants. Guests will also have the opportunity to buy the products and replicate iconic, traditional Italian recipes at home, using the best ingredients and wines for perfect pairings.
Finally, a digital marketing, web, and social campaign will support the work of the stores with a robust program of educational and commercial content. The main objective of the multi-channel planning coordinated by ITA and Eataly is to introduce foreign consumers to concepts such as the Italian art of living, Italian craftsmanship, and the supply chain, while also enhancing occasions such as the World Food Days and La Settimana della Cucina Italiana nel Mondo (The Week of Italian Cuisine in the World).
This greater awareness and understanding of high-quality Italian products will encourage consumers to make more informed purchasing decisions, ultimately boosting exports of “Made in Italy.”
More information on the campaign, products and activities of the initiative will be available in the coming weeks. To learn more, visit the Eataly website eataly.com or the ITA Agency website www.ice.it/settori/gdo-e-ecommerce/gdo/eataly.
About Eataly
Eataly stands as a distinctive brand with a high commitment to elevating the global presence of Italian food and wine excellence. Engaged in the distribution and promotion of premium-quality products, Eataly seamlessly integrates production, sales, catering, and educational components in its offerings. Distinguished as the sole genuinely international Italian food retail company, Eataly serves as an emblem of Italian culinary artistry and, more broadly, the essence of Made in Italy.
Since 2023, Investindustrial, a leading independent investment company in Europe, has held a majority ownership stake of 52% in the Group. Eataly presently boasts a workforce of over 5,000 employees and operates in more than 50 locations across 15 countries worldwide. These include Italy, the United States, Canada, the United Arab Emirates, Japan, Germany, Great Britain, France, Sweden, Turkey, South Korea, and Saudi Arabia. The company is actively executing an ambitious expansion plan, with new openings slated for some of the world’s major cities.
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