Vinitaly 2022: High Expectations

From Europe to the United States, Singapore, Japan, Eurasia and emerging African markets. Veronafiere accelerates its strategic plan for the 54th edition of Vinitaly which returns “sold out” – with more than 4000 exhibiting companies -next 10 -13 April. The campaign already underway involves 60 countries in the promotion, communication and incoming programme implemented by Veronafiere S.p.A and ICE-Trade Agency sharing not only a total investment of 3 million euros but also the selection of a business list of 500 top buyers from all over the world, joining thousands of trade operators. from Italy and abroad.

“We are seeing a high rate of trust and expectation from international operators and exhibitors alike. Currently,” the CEO of Veronafiere, Giovanni Mantovani, added, “we have already confirmed delegations from areas in Canada and the USA, especially the Midwest, West Coast and Texas, as well as Singapore, Malaysia and, for Europe, the United Kingdom, Scandinavian countries, Denmark, the Netherlands, Germany, Switzerland and some of the most interesting Eastern European countries, starting with Poland. Furthermore, we are working closely with the Ministry of Foreign Affairs to create a specific corridor with Japan to encourage attendance by Japanese operators. We are receiving very positive feedback from the Eurasian region and markets potentially interested in Italian wine. All the more, we recently concluded a strategic collaboration agreement with a number of exhibitors to implement another special incoming promotion plan involving an investment of 1 million euros.”

Global wine production to fall in 2021 as extreme weather hits Europe

Global wine production in 2021 is set to fall by 4% vs. 2020, to around 250 million hectolitres (mhl), close to the historic low of 2017, the International Organisation for Vine & Wine (OIV) has projected.

Such figures are preliminary, but they highlight the “severe impact” of adverse climatic conditions on the 2021 vintage in parts of Europe, said OIV director-general Paul Roca.

Europe’s major producing countries, France, Spain and Italy, lost about 22mhl of potential wine production to weather-related factors like frost, hailstorms and mildew, the OIV estimated.

France could see its tiniest wine harvest in decades and Roca said it is likely to fall behind Spain to third place in world wine production figures. France’s 2021 harvest is expected to hit 34.2mhl, down 27% on 2020, with Spain on 35mhl, down 14%, the OIV said. Italy, the world’s biggest producing nation, is likely to see a 2021 harvest of 44.5mhl, down 9% on last year.

Smaller harvests don’t necessarily offer lesser quality, and several winemakers have told Decanter that they remain optimistic about grapes that survived the 2021 conditions. Roca also cautioned against assuming that wine lovers will see shortages. Even though the OIV expects global wine consumption to rise, he said, “we cannot say there will be a shortage, because there is inventory”. Actually global wine stocks were high already before Covid crisis.  Stock levels may naturally vary by area, of course.

Many Southern hemisphere countries saw bigger vintages in 2021. Australia and Chile both increased wine production by around 30% versus 2020, to 14.2mhl and 13.4mhl respectively. US wine production was likely to rise by 6% versus 2020, to 24.1mhl, but is down by 3% on a five-year average. Drought has hit yields in some areas. On a global measure, however, 2021 is “the third year in a row that world wine production is below average”, Roca said.

Coming in the week of the Cop26 climate summit in Glasgow, a significant amount of the OIV’s press conference was devoted to climate challenges. Climate scientists have repeatedly warned of more frequent and unpredictable extreme weather events, which impact vineyards alongside whole communities. Roca spoke of a “destabilisation” of climatic conditions but also about the importance of work being done within the OIV and elsewhere to help winemakers adapt.

Halloween fire devastates Coppola’s Domaine de Broglie winery

Film director Francis Ford Coppola’s Domaine de Broglie winery in Dayton was ravaged by fire in the late hours of Sunday, Oct. 31. It is unclear when it will be able to re-open.

Domaine de Broglie winemaker David Petterson was alerted shortly after midnight on Nov. 1. Petterson spent the night watching fire crews sift through the fire’s aftermath.

Petterson said the call reporting the blaze came into the Dayton Fire Department switchboard at approximately 10 p.m. According to Petterson, the fire began in the north end of the building, the location of the winery’s offices. While the full extent of the structural damage is unclear at the moment, Petterson said the offices were destroyed and the tasting room suffered smoke and water damage. “The destruction is significant,” Petterson said. Domaine de Broglie, the former Vista Hills Winery, opened its doors under Coppola’s ownership in the spring of 2019. Their wines are made at the Elizabeth Chambers Cellars facility in McMinnville. Petterson informed Coppola of the damaging fire via email.  “Francis immediately said ‘the show must go on,’” Petterson said. The cause of the fire is under investigation

Vinitaly Special Edition, Italian Wine Industry tries to fill the glass as Covid persists

Verona – Attendance by more than 12,000 professional operators, with more than 2,500 buyers (about 22% of total) from 60 countries: the special and extraordinary edition of Vinitaly closes today as the third and last Italian stage in the run up to 54th edition scheduled 10-13 April 2022.

“This result goes far beyond our expectations,” said the President of Veronafiere, Maurizio Danese. “Companies, consortia, agricultural and supply chain associations and operators rewarded this business initiative project with a high rate of contacts and sales, as well as a unanimous index of satisfaction. The third event attended in person with Vinitaly today,” Danese concluded, “is part of a scenario of impressive acceleration of Made in Italy exports and Italian wine on all the main target markets, including the domestic market thanks to collaboration activated with Fipe and Vinarius. We are experiencing a strong recovery in which Veronafiere plays a fundamental driving role for the internationalization of SMEs and Italian wine, with a commitment towards increasing the value of sales.”

The map of countries taking part in Vinitaly Special Edition sees Europe (with Northern countries, Germany and France at the vanguard), Russia, the United States and Canada lead demand for Italian wine at the trade fair, followed by Eastern Europe (Romania, Ukraine, Poland, Belarus, Bulgaria and the Czech Republic), the United Kingdom and China, returning to Verona again. “This geography,” commented Giovanni Mantovani, CEO of Veronafiere, “is perfectly aligned with the growth figures seen on international markets which, in the first 7 months of this year, posted an overall leap ahead of 15% compared to the same period last year. We upheld our declared commitment to organise a highly qualified Special Edition thanks also to the support of ICE Trade Agency,” Mantovani went on, “with international operators arriving precisely from the areas where Italian wine is growing significantly. “Now,” Mantovani concluded, “we are aiming to achieve a great 54th Vinitaly in 2022.”

Areas of interest among operators and buyers saw those dedicated to organic wines achieve a surge in attendance. Over the three days, 42 exhibitors in this segment saw their agendas crammed with b2b appointments, especially with buyers from Northern Europe and Germany. And in relation to new trends, the Mixology Masterclass calendar was sold out. There was also positive feedback for the equally Special Editions of Sol&Agrifood and Enolitech.

Based on Vinitaly press release, October 19, 2021

M&A toast with Italian Wine during Covid crisis

The first half of 2021 has been characterized by a very intense Mergers & Acquisitions activity on Italian wine scene. Among the largest transactions were those of Botter and MondodelVino which passed under the aegis of the Clessidra fund, Antinori which acquired the majority of Friuli brand Jermann, from Coppo, which joined the Dosio Group, in a transaction between Langhe and Monferrato and Italian Wine Brands, which incorporated Enoitalia by Renzo Rosso, owner of fashion firm Diesel, who, with his Red Circle Investment, rose to 7.5% (and joined the Board of Directors) in Masi Agricola, in Torrevento, formerly in the Prosit Group (fund controlled by Quadrivio & Pambianco), which acquired the majority of Oria Wine.

Each of these transactions was different from the others, because of the type of players involved (in some cases, large commercial and industrial companies, in others, financial investment companies, and still others leading brands focused on production, from the vineyard to the cellar, often selling the property, but remaining in the management of the company that bought it). However, they all recount a process of aggregation that has been underway for some time on the Italian panorama. Covid and complex future market scenarios have accelerated the process further. We will also see similar companies that do not have large tangible assets such as vineyards or wineries, but have a market and critical mass product, unifying. Or market leaders, seeking to diversify and integrate territories and offers, while maintaining a consistent positioning, and working, however, on shared values. This, to enhance company assets under all aspects: organizational, managerial, distribution, dimensional. Then, there are the Cooperatives, which must maintain their aspect of social impact on the territories, but that in order to grow will have to invest more and more in established brands as well, as Caviro did some time ago with Cesari, in Veneto: incorporating a brand that is already a territorial umbrella on the supply chain. We have been registering this trend towards aggregation for years, and it will characterize the coming years even more so. We must also pay attention to the integration between different agro-food chains. We will see more and more food companies also invest in wine, where there is the possibility of sharing and integrating target markets, distribution channels and similar values. Further, we must not forget investment funds, which are continuing to look to Italian wine. Great excitement is brewing, which will be good for this sector that has suffered, but is still performing, sustainable, has medium-long term returns, and represents community and local social business, which is not at all a secondary aspect”.

It seems that aggregation is irreversible. But is it good for consumers? Furthermore, growth of mass retail and e-commerce add complexity to post-pandemic market scenarios requiring more advanced management skills than in the past. Mass retail produced record sales during Covid crisis and now has the occasion to treasure customer service policy, and to become a serious competitor versus traditional wine distribution channels. Moreover, online sales, both for mass retail and specific platforms has relatively small numbers but will grow in the future leveraging on efficient service and logistics. Wine producers will have to adapt to this change. Mass retail will be more expensive to approach because it has raised the bar, in terms of product, but not just that. Many things are changing. It is a complex scenario to read for companies, because Italian Wine industry is made by many structured companies, as well as by many that not very well organized. Small producers, even in the 100-200.000 bottles quantity bracket, are interrogating themselves on the future, since they will have to deal with new distribution models, innovation, positioning errors made in the past, on the shelf and online, as identical bottles often have significant price differences from one retailer to another, and this is confusing. Furthermore, the distribution model, by now, is a worldwide reference because this is what allows online sales.

Up to now, we have been talking about “terroir” as the target for investment, but this, too, is changing. The focus, will be on the “best in class” companies within the terroirs. Those that have strong brands, are local, have often built the territorial brand as well as their own, and have found a place on the wine lists and the most famous wine bars in the world. In some terroirs, vineyards real estate prices have fuelled speculation, such as in the case of Barolo, Montalcino, or Bolgheri to name a few. Here it is difficult to invest “merely” in a vineyard. There are a few companies within each terroir that are also leaders of lesser known Regions or denominations. These companies may have no intention or need to sell, but if there is a possibility of growing, or perhaps even opening a minority stake in their capital, they will not hold back. Again, will all this be good news for the consumer? For the educated wine-lover? Is all this really positive progress? We will see… It certainly is very profitable now for financial advisors, bankers and investment consultants. Cheers to their wallets!

Veronafiere postpones again 54th Vinitaly, now scheduled 10-13 April 2022

OPERAWINE confirmed, for the moment, on 19 and 20 June 2021.

Unfortunately, Covid-19 pandemic forced organisers of one of the World’s most important wine exhibitions to cancel the event also for this year, following the first cancellation in 2020.  A desperate effort by Veronafiere to extend exhibitors’ attendance applications to Vinitaly until next April 12th was not enough to allow Vinitaly to take place in 2021.

Here below you can read Veronafiere’s official press release:

Veronafiere has decided to postpone the 54th Vinitaly – the international wines and spirits exhibition – now scheduled on 10-13 April 2022. “The ongoing uncertainties within the national and international scenario and the extended lockdowns have prompted us to reschedule the exhibition definitively to 2022,” said Maurizio Danese, President of Veronafiere S.p.A. It is a question of making an albeit painful choice of responsibility; yet another compulsory halt that deprives Italian wine of its landmark event for national and international promotion. While waiting for the scenario to become more favourable once again,” Danese concluded, “Vinitaly continues to work hand in hand with all exponents, including sector institutions, such as the Ministry of Agricultural Policies and ICE-Italian Trade Agency, as well as all associations and categories, to continue supporting the competitiveness of Italian wine both on the domestic market and other countries already on the way to recovery, with the USA, China and Russia in the forefront.”

Against this background, the CEO of Veronafiere, Giovanni Mantovani, added: “We confirm OperaWine attended by Wine Spectator and the top companies in the sector identified by the American magazine for the 10th anniversary of this event, which remains scheduled in Verona next 19-20 June. The event will focus on restarting the sector, thanks to the involvement of the trade press and national and international operators,” said Mantovani, “and will also act as a point of attraction and a driving force for all the wine companies keen to take part in a b2b calendar that Veronafiere is already preparing.”

Operawine will be preceded, again in June, by the Vinitaly Design international Packaging Competition (11 June) and Vinitaly 5 Stars Wine The book (16-18 June). The Vinitaly international Academy (21-24 June) will close the attended events scheduled for the summer.

Innovations also include an exceptional promotional event with significant institutional input next October and which will guide the sector during the run-up to the 54th Vinitaly in 2022.  Giovanni Mantovani went on: “We are talking about Vinitaly – Special Edition, a strictly b2b event that will highlight the resumption of national and international business in Verona 16-18 October.”

“We want to keep attention on Italian wine alive all over the world as one of the most meaningful ambassadors of Made in Italy,” said the President of ICE-Italian Trade Agency, Carlo Ferro. The initiatives implemented by Veronafiere to keep the ball rolling between Vinitaly 2019 and 2022, with the Vinitaly Special Edition and other events we will develop together share this objective. This seamless approach was achieved despite the global pandemic and thanks also to the use of new tools in terms of digital commerce.  I send my best wishes to the entire Veronafiere team and wine producers in the belief that the events scheduled for 2021 will help support Italian wine-making excellence.”

While waiting for the resumption of attended events in Italy itself, Vinitaly continues its operations on international markets, starting off in Russia with stop-offs in Moscow and St. Petersburg scheduled from 23 to 25 March. It will be the turn of Vinitaly Chengdu 3-6 April and then Wine to Asia (Shenzhen, 8-10 June). And China will again open Vinitaly’s international calendar in the autumn (13-17 September) before moving on to Brazil for Wine South America (22-24 September).

Veronafiere also makes its know-how available to organise other promotional events in other target markets for the wine sector.

The decision to postpone Vinitaly was shared with organizations and associations in wine-making and agricultural sectors. There follow below, in alphabetical order, statements by: Alleanza delle Cooperative Italiane Agroalimentare, Assoenologi, Cia-Agricoltori Italiani, Coldiretti, Confagricoltura, Copagri, Federdoc, Federvini and Unione Italiana Vini (Uiv).

“We acknowledge the decision to postpone the 54th Vinitaly to 2022,” said the wine sector coordinator of Alleanza Cooperative Agroalimentari, Luca Rigotti. It was certainly not an easy decision to take but, in light of the current health situation, it is in line with what Alleanza delle Cooperative Italiane-Agroalimentare is hoping for. We also welcome the other promotional initiatives proposed by Veronafiere for coming months: we look forward to being able at last to enter a stage characterized by a higher level of safety and fewer uncertainties for the wine sector. These are also necessary conditions if we are to relaunch – thanks to the experience and expertise of Veronafiere – the wine sector on an international scale.”

The President of Assoenologi, Riccardo Cotarella, commented: “The decision taken by Veronafiere to postpone the 54th Vinitaly to 2022 follows the direction suggested by the wine supply chain. Yet, above all, it takes into account the on-going situation of serious difficulty generated by the pandemic emergency, for which vaccination has not yet found a decisive answer. It is a choice of responsibility that we share in the broadest terms. We are equally ready to support the other initiatives announced by Veronafiere and scheduled for next June and later in October. The world of wine simply has to be ready for the when markets restart and therefore it is vital to keep attention high even through events capable of stimulating national and international relationships and interest in our sector. Yet the support that the Italian government and Europe will be able to implement to sustain the entire agro-food sector will be even more important: after more than a year of pandemic, this field is feeling the impact of the crisis just like other sectors in the Italian economy.”

“We team up with Veronafiere to continue supporting the sector with all the companies and producers who help every day to ensure that wine in one of the products of Italian excellence acknowledged all over the world,” said the National President of Cia-Agricoltori Italiani, Dino Scanavino. The pandemic is still a very serious matter and has forced a further postponement of attended events – but we are ready to work together with Vinitaly, in these difficult times, to support a vital field in the agro-food sector with production worth around 12 billion euros and an incomparable reputation.”

“Postponing Vinitaly is a necessary decision to allow attendance by international operators and support the success of the most exported Made in Italy agro-food product worldwide which, despite the pandemic, achieved turnover of 6.3 billion euros in 2020,” said the President of Coldiretti, Ettore Prandini, in highlighting the importance of the programme of upcoming Veronafiere events starting with OperaWine.

“The decision of Veronafiere, although a painful one, goes in the right direction,” said the President Confagricoltura, Massimiliano Giansanti. We especially appreciate the capacity for resilience and range of proposals put forward in such an extremely difficult time for the wine sector. Confagricoltura fully supports Veronafiere and the entire national agro-food trade fair sector. We are convinced that it is vital to support the validity of the Italian system and avoid perilous openings to other international realities. We also believe the Veronafiere, with its activities and Vinitaly, is a hugely valid promotional and image tool for the entire Italian wine sector. We therefore hope to restart at full swing again in 2022 by giving far-reaching emphasis to the initiatives scheduled as of today through to the next edition of Vinitaly, together with our companies that help make the Italy of wine so great worldwide.”

“The announcement of the postponement is a huge disappointment but the reality of the pandemic leaves no room for alternatives: it would be difficult for us to plan trips and contacts, we would encounter difficulties in welcoming guests to our stands,” said Sandro Boscaini, President of Federvini, “yet the second postponement widens the void left by Vinitaly not taking place. We need international contacts, we need to present our products and keep in touch with the enormous number of national and international operators who flocked to Verona in the past. We are sure that Vinitaly’s experience and expertise, with the help of ICE Italian Trade Agency, will be of great help to our companies, with formulas and proposals we can study quickly together.”

“I can only emphasize our regret in having to miss out on Vinitaly again this year, the main reference event for the Italian wine sector,” said the President of Federdoc, Riccardo Ricci Curbastro. A show so full of events, reviews, tastings and workshops to promote meetings between exhibitors and national and international operators in the sector which has contributed to the success of Italian wine around the world while also highlighting that the wine sector is one of the pillars for the international success of Made in Italy. We ask the Government to consider the immense economic damage that this decision entails and therefore to provide effective aid to keep the international competitiveness of our trade fair sector high.”

“We understand and share the reasons that prompted Veronafiere to postpone the landmark event for Italian wine,” explained the President of Unione Italiana Vini (Uiv), Ernesto Abbona. However, we believe that it is essential in such a difficult moment to keep the promotion engine running. We therefore support Vinitaly’s intention to continue sustaining the sector during the year by organizing targeted events on behalf of the business and international image of Italian wine.”

Vinitaly in Asia to promote Italian wine

Veronafiere (Vinitaly’s organising company) lands in Asia with ICE (Italy’s export public institute) to promote Italian wine. “I Love ITAlian Wines”, an event now in its third edition, started on September 14th with the first show in Shanghai. The tour of Italian wine will continue in the city of Xiamen on September 16th, and will will conclude in Chengdu on the 18th of September.

Compared to the previous edition, 10 more producers will participate in the event, in total 65 companies will exhibit over 700 labels of Italian wines. The organized activities include both face-to-face and online meetings of b2b for importers, walk-around tastings and masterclasses dedicated to the theme “Chinese women and Italian wine”; initiatives aimed at architectural firms, wine bars and restaurants. The presence of trainers and buyers from wine education schools in China is expected.

Giovanni Mantovani , general manager of Veronafiere, commented: “It is an important step and a significant moment for the activity of the Veronafiere Group in a year marked worldwide by the pandemic. We are restarting from Asia, in China, with a system event which provides for the physical presence in support of wine, one of the leading products of Made in Italy which, like others, is feeling the effects of the international lockdown. The Vinitaly road show will also serve as a lever to promote Wine To Asia, the international exhibition for the wine that Veronafiere, through the joint venture Shenzhen Baina International Ltd., organizes from 9 to 11 November  in Shenzhen “.

Also in Shanghai, the “Italian Wine Week” event was organized from 13 to 19th September, a week dedicated to the natural wines of the peninsula, which will see the participation of 20 wine bars and bistros and a large e-commerce platform.

Gianpaolo Bruno , ICE Beijing office manager and Ice office coordinator in China and Mongolia, said: “These events include the creation of training courses and tasting cycles of wine products from qualified Italian wineries, intended for importers, distributors and specialized media of sector with the aim of fostering knowledge of the winemaking excellence of our country and supporting the projection of Italian brands on the Chinese market in the current phase of rapid acceleration of domestic consumption “.

Coronavirus pandemic postpones Vinitaly n.54 to 2021

Wine is a seasonal product. As such, its market follows precise cyclical patterns.  Every year, when spring begins to warmly awake nature in our Northern hemisphere, wine trade shows and events mark the beginning of the industry’s businesses for the year to come.

Not this year, unfortunately…

Vinitaly’s 54th edition, originally scheduled to take place on 19-22 April 2020, has been definitely cancelled for this year, due to the effects of the coronavirus COVID-19 global pandemic.

The decision of VeronaFiere’s Board of Directors (Vinitaly’s organising body), follows an attempt to maintain hopes alive with a previous re-scheduling of the exhibition and its collateral events to middle June 2020, announced on March 3rd.

However, the current international health emergency obliged Vinitaly to skip 2020 and be postponed to 2021, on April 18-21, (and “OperaWine”, a wine tasting organised by Wine Spectator, on April 17), while extraordinary investments will be made on wine events abroad.  This was officially announced by VeronaFiere’s Board of Directors, with a special press release.  Maurizio Danese, President of VeronaFiere, declared that: “the persistence of the Coronavirus emergency at national level, with the succession of urgent decrees by the Italian Presidency of the Council of Ministers, and the most recent spread of the same disease at European and international  levels, have forced some unprecedented decisions.  Hence, the Board of Directors, in agreement with the general management, took important decisions on several aspects essential for the continuation of VeronaFiere’s activities. Among these, the re-definition of objectives, strategies and investments for the safety of products, its customers and the business of related sectors”.

Danese added that “this complex situation also had a disruptive impact on overall European exhibition industry.  To date, more than 200 events have been subject to calendar revision, with an overall loss of almost 6 billion euros and 51,400 jobs at risk, without considering the related industries and the loss of 39 billion euros in exports generated by international exhibitions for European SMEs”.

Consequently, Vinitaly postponed its 54th edition and its Sol & Agrifood and Enolitech simultaneous sibling exhibitions.  The new dates are therefore rescheduled to April 18-21, 2021, while VeronaFiere will focus on supporting Italian wine businesses on the international markets.  For Giovanni Mantovani, Director General of VeronaFiere, “the post-emergency for us is called rebirth…  In agreement with supply chain organizations, Vinitaly, Sol & Agrifood and Enolitech are therefore deferred to 2021.  For this reason, we will place extraordinary investments in our international events, Vinitaly Chengdu, Vinitaly China Road Show, Wine South America ( September 23-25, 2020), Vinitaly Russia (October 26-28, 2020), Vinitaly Hong Kong (November 5-7, 2020), Wine To Asia (November 9-11, 2020) and the initiatives of Vinitaly International Academy (VIA).  Moreover, we put ourselves at the disposal of the wine sector and its promotional system, suggesting the creation of an innovative event next autumn at the service of companies”.  Vinitaly’s deferral to 2021 was taken in agreement with representatives of the Italian wine sector associations: Ernesto Abbona, president of Unione Italiana Vini (UIV), Riccardo Ricci Curbastro, president of Federdoc, Riccardo Cotarella, president of Assoenologi, Sandro Boscaini, president of Federvini, Luca Rigotti, coordinator of Settore Vino Alleanza Cooperative Settore, and Matilde Poggi, president of Fivi.

New Oltrepò Pavese wine scandal

Last Wednesday Italian police forces arrested  five people in North Italy, following an investigation involving counterfeit Oltrepò Pavese DOC wine.  The investigation, led by Pavia prosecutors, is the latest in a sequence of fake-wine scandals in Italy.  According to investigators, the arrested individuals (all industry specialists) sourced wine of inferior quality, produced with grapes not certified as organic, or with the addition of aromas or carbon dioxide, and then labelled and sold the product as organic, DOC and IGT.

In 2014, another investigation involved other wine producers from Oltrepò Pavese area, accused of not respecting the canons of DOC and IGT procedures and labelling, in particular for Pinot Grigio wine.

Vinexpo will organise an event dedicated to spirits and mixology

Vinexpo, the French global wine and spirits trade show has revealed further details of its “Be Spirits” concept, a space dedicated to spirits and mixology, due to debut at the Vinexpo Paris event on February 2020.

Described as an event within an event, “Be Spirits” will welcome all professionals from the spirits industry such as importers, distributors, buyers, journalists, bloggers, e-commerce brands, travel retail, restaurant chains and duty free stores.  It will display the “Infinite Bar” a 50-metre long bar, showcasing 24 spirits brands and 24 mixologists from Paris’ top bars.  There, visitors will have the chance to learn about each brand, sample cocktails and talk to the mixologists.

Moreover, there will be a series of conferences, led by industry experts (including writer and consultant Alexandre Vingtier, distillery owners and barmen) that will cover the latest industry trends, grouped under two themes: “Be Mixology” and “Be Brand”.

“Be Mixology” will analyse current and future tendencies in the spirits world, including the rise of no and low-ABV serves, cocktail consumption experiences and bar identity.

“Be Brand” will examine brand-centred topics such as the revival of ancient alcohol products, commitment to conserve the environment and the development new spirits brands and customised products.

Vinexpo Paris and Wine Paris will be held jointly on 10-12 February 2020 at Paris Expo Porte de Versailles, where 2,800 exhibitors and 30,000 trade professional are expected to travel there, at a key moment in the buying calendar.