Republished from April 2025
Many wine professionals expected a business contraction hitting the famous German wine trade-show after its 2024 edition, in favour of the growing rival Wine Paris. The latter’s, visitors figures rising sharply (47,000 for Prowein compared to 41,250 for Wine Paris in 2024).
An operation comparison can be done and seems apparently unfavourable to Prowein Düsseldorf, for instance offering uncomfortable entry access and rising accomodation prices. Nevertheless, Prowein 2025 went relatively well for many producers.
Alessio Fortunato of Conti Zecca, Italy, said that “Prowein is always an exhibition worth participating, although in recent years attendance is shrinking.”
Many wine professionals noted that Prowein’s business matching program seems smart, but unefficient and in need of development. Vinitaly’ business app woks much better, on a comparison.
Overall Prowein 2025 was a trade-show worth attending, especially considering the weight of Germany in the European wine market, but revealing big room for improvement in many aspects and in need to do so, else suffer from other competing events, such as Vinitaly and Wine Paris.