Monthly Archives: February 2025

Franciacorta, The Markets Confirm The Brand’s Strategies And Values

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The year 2024 closed with satisfying results for Franciacorta, despite an especially complex global economic context. Product quality and the efforts of the producers kept both volumes and values essentially stable, confirming the brand’s solidity.

The data shows that the domestic market generally held up and exports continued to grow in value and average prices, with the United States confirmed as a strategic market whose sales value and volumes are continuing to expand. European markets and some emerging markets also showed positive trends thanks to growing attention to product quality and authenticity. If exports are analyzed by individual nation, Switzerland came out on top, accounting for 22.1% of total exports. The United States came next, accounting for 12.6% of exports in 2024, which is a rise, followed by Japan, Germany and Belgium.

“Franciacorta overcame global challenges with a strong 2024, which closed with stable and encouraging results,”, said the President of the Franciacorta Consortium. “We worked to reinforce our presence on international markets, focusing on quality at all times, an element which enabled us to grow in value and consolidate our position. As a small wine region we are growing constantly, focusing on the right places and opportunities, continuing to concentrate on the quality and authenticity which marks us out.”

2024 closed with estimated sales volumes as a percentage of the total production of estates signed up to the Economic Observatory of 84%, equivalent to 19,128,814 bottles, with average prices increasing. The average price of a bottle of Franciacorta off the shelf, including VAT, was €24.52 in December 2024, a sign of customer appreciation of the product’s quality and identity.

Looking to the future, the Franciacorta Consortium is getting ready for 2025 with a program of events and initiatives designed to further reinforce the brand’s global position. 2025 will see new promotional events and strategic partnerships designed to engage more and more consumers and professionals across the wine world. The year will began with the collection of the prestigious Wine Enthusiast International (Non-U.S.) Wine Region of the Year 2024 Wine Star Awards on 27 January 2025 at Westin St. Francis in San Francisco at a Black Tie Gala.

In March the Franciacorta Consortium will celebrate its 35th birthday with two days of events which will talk about how Franciacorta has evolved in recent years and celebrate the past and future of the wine and its region together with producers, experts and sector professionals from all over the world.

The most eagerly awaited appointments include the Festival di Primavera spring event on 8-9 March, now on its second year, which will celebrate the whole Franciacorta system’s synergy between tradition, gastronomy, sustainability and culture as well as the region’s chefs and wine estates. Franciacorta will also take part in international trade fairs and events including the traditional Vinitaly appointment on 6-9 April with a view to consolidating Franciacorta’s presence on both domestic and international markets and attracting new clients.

2025 will also feature a series of consolidated events, including the travelling Festival Itineranti which will stop off in Ravenna on 9 June and Bari on 20 October to offer visitors the chance to taste the products of the Consortium’s members. September features the Festival in Cantina winery festival from 19 to 21 September. Internationally-speaking the festival will visit Chicago on 7 May, Lugano on 19 May, Hamburg on 16 June and Tokyo in the first week of November.

2025 will also see the Consortium’s partnerships with Camera Nazionale della Moda Italiana, Guida Michelin Italia and USA, the Emmy Awards, 1000 Miglia and Porsche being consolidated. It will also be a year of promotion on digital channels with social media and online platform initiatives reaching an increasingly large and enthusiastic audience.

2025 will thus be a year of great satisfaction and opportunity for Franciacorta with a focus on the internationalisation, promotion and strengthening of the wine and its region. On the strength of solid partnerships with prestigious partners and Franciacorta’s unmistakeable quality, the Consortium is getting ready for another year of success, innovation and growth and a renewed commitment to its twofold role of sector guardian and regional development driver.

Italian Trade Agency and Eataly join forces to promote “Made in Italy”

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ITA — Italian Trade Agency — the agency for the promotion and internationalization of Italian companies abroad, and Eataly, the global Italian marketplace and retail concept, partner in a campaign dedicated to “Made in Italy”, showcasing the best of Italian agri-food excellence. From now through December 2025, this joint initiative between the Italian Trade Agency and Eataly takes place in coordination with the Italian Republic’s Ministry of Foreign Affairs and International Cooperation.

For 2025, Italian Trade Agency and Eataly are launching a year-long program dedicated to thousands of Italian companies, with the aim of strengthening the visibility of Italian products in seven key markets: the United States of America, Canada, the United Kingdom, Sweden, Germany, France and the United Arab Emirates. In these markets, Eataly will place over 100 new suppliers selected in collaboration with the Italian Trade Agency, many of which will enter the target market for the first time.

The focus of the partnership will be on the quality of Italian products, their authenticity, and the characteristics that make “Made in Italy” unique in the world. A fundamental pillar of this campaign will be the hosting of a series of events and initiatives across 18 Eataly stores in the target countries, all centered around Italian culture and designed for consumers. The events will be organized in conjunction with leading international fairs and other crucial opportunities to promote the agri-food chain.   

These events in Eataly stores will act as a sounding board, creating new opportunities and visibility both for the products already available at Eataly, as well as the new entries in collaboration with ITA — completing the premium assortment Eataly has always been synonymous with. 

Customers will be able to deepen their knowledge of Italian products through in-person experiences including seminars, tastings, and opportunities to taste authentic Italian dishes in Eataly restaurants. Guests will also have the opportunity to buy the products and replicate iconic, traditional Italian recipes at home, using the best ingredients and wines for perfect pairings.

Finally, a digital marketing, web, and social campaign will support the work of the stores with a robust program of educational and commercial content. The main objective of the multi-channel planning coordinated by ITA and Eataly is to introduce foreign consumers to concepts such as the Italian art of living, Italian craftsmanship, and the supply chain, while also enhancing occasions such as the World Food Days and La Settimana della Cucina Italiana nel Mondo (The Week of Italian Cuisine in the World).

This greater awareness and understanding of high-quality Italian products will encourage consumers to make more informed purchasing decisions, ultimately boosting exports of “Made in Italy.”

More information on the campaign, products and activities of the initiative will be available in the coming weeks. To learn more, visit the Eataly website eataly.com or the ITA Agency website www.ice.it/settori/gdo-e-ecommerce/gdo/eataly.

About Eataly

Eataly stands as a distinctive brand with a high commitment to elevating the global presence of Italian food and wine excellence. Engaged in the distribution and promotion of premium-quality products, Eataly seamlessly integrates production, sales, catering, and educational components in its offerings. Distinguished as the sole genuinely international Italian food retail company, Eataly serves as an emblem of Italian culinary artistry and, more broadly, the essence of Made in Italy. 

Since 2023, Investindustrial, a leading independent investment company in Europe, has held a majority ownership stake of 52% in the Group. Eataly presently boasts a workforce of over 5,000 employees and operates in more than 50 locations across 15 countries worldwide. These include Italy, the United States, Canada, the United Arab Emirates, Japan, Germany, Great Britain, France, Sweden, Turkey, South Korea, and Saudi Arabia. The company is actively executing an ambitious expansion plan, with new openings slated for some of the world’s major cities.