Vinexpo, the French global wine and spirits trade show has revealed further details of its “Be Spirits” concept, a space dedicated to spirits and mixology, due to debut at the Vinexpo Paris event on February 2020.

Described as an event within an event, “Be Spirits” will welcome all professionals from the spirits industry such as importers, distributors, buyers, journalists, bloggers, e-commerce brands, travel retail, restaurant chains and duty free stores.  It will display the “Infinite Bar” a 50-metre long bar, showcasing 24 spirits brands and 24 mixologists from Paris’ top bars.  There, visitors will have the chance to learn about each brand, sample cocktails and talk to the mixologists.

Moreover, there will be a series of conferences, led by industry experts (including writer and consultant Alexandre Vingtier, distillery owners and barmen) that will cover the latest industry trends, grouped under two themes: “Be Mixology” and “Be Brand”.

“Be Mixology” will analyse current and future tendencies in the spirits world, including the rise of no and low-ABV serves, cocktail consumption experiences and bar identity.

“Be Brand” will examine brand-centred topics such as the revival of ancient alcohol products, commitment to conserve the environment and the development new spirits brands and customised products.

Vinexpo Paris and Wine Paris will be held jointly on 10-12 February 2020 at Paris Expo Porte de Versailles, where 2,800 exhibitors and 30,000 trade professional are expected to travel there, at a key moment in the buying calendar.