All relevant wine-growing regions in the world were represented at ProWein providing a complete overview of global wine ranges. Add to this a selection of some 400 spirits specialities. Newcomers included a joint stand from the Japanese government themed around sake as well as a large stand featuring various Palinka fruit brandies from Hungary.
ProWein 2018 has continued its growth as one of the largest wine and spirits trade fairs globally with over 6,870 exhibitors this year up from 64 countries up from 6,615 exhibitors from 62 countries in 2017. Over 60,000 trade visitors attended up from 58,500 visitors a year earlier. ProWein officials say that in 2018 one in two visitors found new suppliers at the show and 95 per cent of those surveyed saying they had fully achieved their objectives at the show.
New to this year’s show was an exhibition theatre of craft drinks with 76 exhibitors from 15 countries presenting craft beers, spirits and ciders. “Our new offering was received extremely well. This shows we have our finger on the pulse of the industry here and have succeeded in staging the theme right to the point. We are on the right track here and look forward to expanding the concept even further,” says Marius Berlemann, Global Head Wine & Spirits and Director of ProWein. Over 300 organic wineries were also on display in a specific area of the exhibition.
The programme of events that rolled at ProWein 2018 was nothing short of spectacular: numerous tastings were scheduled for the ProWein Forum in Halls 10 and 13. Add to this, a host of events right at the exhibitors’ stands. The spectrum of approximately 500 events ranged from tastings with a national focus to cross-origin presentations like the Tasting Zone organised by the international wine award Mundus Vini. Themed highlights also include the unique Champagne Lounge boasting 40 tradition-rich Champagne cellars. It was located in the centre of the Champagne segment where some further 150 labels are presented. The special “Packaging & Design” show complemented the ranges of ProWein displaying current trends and developments in packaging.
Right after ProWein in Düsseldorf 24 to 27 April will see ProWine Asia 2018 being held in Singapore. ProWine China 2018 in Shanghai will follow from 13 to 15 November. The next ProWein in Düsseldorf is scheduled from 17 to 19 March 2019.
